Friday, July 31, 2009

How To Automate Marketing Your Book on Twitter With BookBuzzr

We're excited to make some major feature releases today. These features relate to Twitter. The idea is to help authors market their books on Twitter with a large degree of automation (and without annoying the Followers of the authors :))

If you are a new or existing author on BookBuzzr, this instruction guide should help you add in your Twitter details and start marketing your book on Twitter.

Let's get started!

Login to BookBuzzr. You will then see your author page. Then click on "Edit." If you're a first time user of BookBuzzr, you will not see this screen. You will see the next screen.

Then Click on Add Twitter Details. If you're a first time user of BookBuzzr, you will actually see this as your first screen.


Then add in the Twitter Details (twitter name and password) in a pop-up window that opens. Note ... you can skip this for later if you want.


Now if you're a first time user, you can add in the rest of the details (profile information) before moving on to uploading your book(s) and adding the details of those books and setting up Twitter automation. If you're an existing author-user, please click on "Cancel." This will take you back to your profile page (the first screen above.) Then click on "My Books" and then choose your book (click on the book name which should be a hyperlink.) Then click on "Start Marketing."


This should bring you to a screen that says "How to Start Marketing Your Book in 1 Day." At the bottom of this screen click on the link that says "Start Marketing." Then click on the button that says "Market on Twitter."


Clicking on this button brings up another screen that allows you to tweet your book right now or schedule automatic tweets.


We'll first see what happens when you click on "Tweet My Book Now" ...

You'll notice that a message comes up with a previously created short URL. You can change the message but you cannot change the short URL. Clicking on Tweet Now, should send out a Tweet on your Twitter account to all your followers.

Now let's see what happens if we click on "Set up Automatic Tweets" (this is actually the most exciting part of the Twitter feature-set!)

Here, you can set up BookBuzzr to tweet about your book once every day or once every week. You can also set up BookBuzzr to tweet about your book when readers open your book. If you select this option, BookBuzzr will send out a Tweet once every 4 hours after consolidating the number of people (represented by "N") who have opened your book in BookBuzzr full screen mode. For example, if 30 people open your book in a 4 hour window, a single tweet will go out to your Twitter followers with the message "My book 'Learn to Program With C++' was viewed in the last four hours on #BookBuzzr - by 30 Reader(s) - http://bit.ly/151tu3". If nobody opens your book, in a given 4 hour window, no tweets will go out. Tweets are sent out once every 4 hours (6:00 AM, 10:00 AM, 2:00 PM, 6:00 PM, 10:00 PM, & 2:00 AM EST.) This will ensure that your book is brought up in front of your followers on Twitter without actually annoying them.

We're working on a lot more Twitter features and will let you know all about them in a future blog post. For now, please try these features and give us your feedback.

Happy Book-Marketing!

1 comments:

  1. I agree that using automate on your market helps a lot. It is speeds up your production, consumes less time than the traditional way, and allows you to do other task. And it’s easier to use and very applicable in this new generation technology.
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